ASD Market Week: Unveiling ‘Elixir’ and Celebrating Tunisian Craftsmanship

ASD Market Week: Unveiling ‘Elixir’ and Celebrating Tunisian Craftsmanship

Las Vegas Comes Alive: A Memorable Presence at ASD Market Week

The Las Vegas Convention Center was abuzz this August, despite the storm clouds overhead. Even as gusty winds and rain lashed the city, inside the convention center, it was all about business, networking, and discovery. Within this dynamic environment was our booth, W11930, located strategically in the West Hall’s Gourmet and Gift Section. The storm outside seemed to do little to dampen the spirits of attendees. Many people walked around and came to our booth, drawn by what Tunisian products looked like.


Big Deals and Bigger Opportunities

Three days might seem like a short span. Yet, when at ASD Market Week, every moment counts. Over these days, we achieved significant milestones. We successfully closed deals with three major U.S. distributors. These weren’t just agreements on paper but a testament to the potential and quality of our products. Yet, that was just the tip of the iceberg. The number of inquiries we receiving was impressive. Each query represented a potential partnership, a new market, or an opportunity to further our brand’s reach. While these are currently under evaluation, the interest they signify is undeniable. To top it off, the visit from our partner in Houston highlighted the day. Their presence was a nod to our shared goals and mutual growth in the industry.


Elixir: Our New Special Brand

One could argue that the most shining moment of our participation was the introduction of “Elixir,” our latest olive oil brand. Handcrafted and embodying the essence of Tunisia, “Elixir” reflects the efforts of dedicated farmers, and the history and impact of a rich heritage. Those who sampled it enjoyed its natural taste, aroma, and authenticity. The reactions were unanimous: it was a hit. But alongside “Elixir”, our range of products, all handmade from Tunisia’s natural raw materials, also caught the eye. Be it the texture, the design, or the story behind each product, attendees were keen to learn, understand, and, most importantly, be a part of the narrative.


As the event concluded, it was clear that our participation at the ASD Market Week wasn’t just about showcasing products. It was about forging relationships, understanding market dynamics, and reinforcing our commitment to quality and authenticity. The storm outside might have been fierce, but inside, the energy, enthusiasm, and business spirit were unyielding.



In retrospect, we wish to extend our heartfelt gratitude to everyone—partners, visitors, and the ASD team. Your interest, feedback, and belief in our products reinforce our purpose. As we look ahead, these three days serve as a reminder of our journey so far and the exciting path that lies ahead. Here’s to many more events, connections, and stories in the future.

ArtisRaw: Tunisia’s Best Handcrafted Wooden Products Company

ArtisRaw: Tunisia’s Best Handcrafted Wooden Products Company

We are delighted to announce that ArtisRaw has been recognized by LUX Life Magazine as Tunisia’s Best Handcrafted Wooden Products Company for the year 2022.

At ArtisRaw, every product tells a story of neat craftsmanship and dedication. Rooted in Tunisia’s rich heritage, we are passionate about transforming raw materials into unique products.

Our offerings, handcrafted from Tunisian raw materials like olive wood, ceramics, natural wool, palm leaves, esparto grass, jute and cotton rope, juncus, high-quality natural stones, and cotton linens, are a true testament to our commitment to quality and authenticity.

 This accolade from LUX Life Magazine, a respected global luxury lifestyle magazine, is not just an acknowledgment of our unmatched craftsmanship but also a recognition of our tireless efforts to promote sustainable and authentic Tunisian handcrafts.

“Our goal has always been to showcase the beauty and resilience of Tunisian raw materials while staying true to our roots,” said ArtisRaw’s SEO Bilel Cherif. “Receiving this honor validates our commitment to excellence and motivates us to set the bar even higher.”

We extend our heartfelt gratitude to LUX Life Magazine for this esteemed recognition and to our loyal customers for their unwavering support. This award further fuels our passion, and we are excited about the journey ahead. To explore our award-winning collection, we invite you to visit our website and discover the true essence of Tunisian craftsmanship.

Handcrafted Heritage: The Palm Leaf Crafts of Gabes and Kébili

Handcrafted Heritage: The Palm Leaf Crafts of Gabes and Kébili

The Nostalgic Allure of Palm Leaves
From the heart of Tunisia emanates the nostalgic scent of palm leaves, drawing one into a tale steeped in artistry and tradition. While many admire the intricate works crafted from these leaves, few are aware of the rich history associated with them, especially in the regions of Gabes and the Nefzaoua in the governorate of Kébili.

A Tradition in Decline
The art of crafting objects from palm leaves, known as ‘sa’f’, has deep roots in the history of these regions. This practice, ancient and esteemed, stood resilient even as modern alternatives like plastic goods began to dominate. Both Gabes and Kébili, along with other oasis areas such as Djérid, were once bustling centers for this craft. However, its prominence began to recede over time, with only a few elderly craftsmen and craftswomen left to uphold its torch in Nefzaoua. They’re the guardians of a legacy, once indispensable in every household but now overshadowed by the allure of modern conveniences.

The Nuances of the Craft
The very palm leaves, or ‘sa’f’, serving as the primary material for this craft come in various qualities, even from the same tree. The heart of the palm is especially sought after, while its drier, tougher leaves are often overlooked. The diverse nature of these leaves offers a unique canvas for the artisan’s touch.

From Leaf to Legacy
Every crafted piece requires meticulous preparation. The leaves undergo several stages, from drying and storage to dyeing and soaking. This preparation is crucial, for any haste can lead to a compromised quality of the final product. Moreover, there’s a gendered division of labor. Men traditionally focus on weaving, while women, with their precision, handle the sewing. This distinction doesn’t deter women from venturing into tasks typically reserved for men.

A Glimpse into Artisanal Products
These artisans, primarily from rural areas, work not from designated workshops but from their homes, turning them into artistic hubs during their free hours. Whether crafting everyday tools or household utensils, each piece stands testament to their dedication. Among the myriad of products made using the sewing technique are plates, lids, and ‘rounia’. The ‘rounia’, versatile in use, stands out for transporting and storing goods. Products from the ‘seff’ weaving technique are diverse, ranging from mats and prayer carpets to baskets and hats.

Preserving a Timeless Craft
This art, with its vast array of products, remains emblematic of Tunisia’s cultural heritage. It reflects a perfect blend of skill, tradition, and innovation, especially from regions like Gabes and Kébili. Researchers and specialized institutions are urged to delve deeper to preserve both its tangible and intangible wealth. This is not just about a craft – it’s about safeguarding the soul of a community and a rich cultural legacy.

The Evolution of Tunisian Stone Mosaics: From Ancient Marvels to Today’s Craftsmanship Mosaics: A Timeless Medium

The Evolution of Tunisian Stone Mosaics: From Ancient Marvels to Today’s Craftsmanship Mosaics: A Timeless Medium

Mosaics serve as a beautiful link between the past and present, capturing stories from ancient civilizations. With each tiny piece of stone, ceramic, or glass, they bring to life memories of times gone by, transforming simple walls and floors into rich tapestries of history.

Tunisia’s Storied Past
Historically, Tunisia, particularly during the reigns of the Carthaginians and Romans, was a nexus for cultural and artistic prowess. Mosaics of this era, especially those found in the historic region of Carthage, offer a glimpse into the grandeur of ancient civilizations. Many of these mesmerizing artworks can be admired at the Bardo Museum in Tunis.

A Tradition Alive and Thriving
Though mosaics have their origins in ancient Mesopotamia and Greece, Tunisia holds a special place in the story of this art form. The distinction lies not just in the patterns and narratives depicted but in the unique materials used.

Artisraw: Embodying Authenticity
At Artisraw, we prioritize authenticity and tradition. Distinct from numerous contemporary versions, our mosaics proudly utilize only natural stones and marble. Each stone is a piece of Tunisia itself. The vibrant red stones, reminiscent of the land’s fervor, hail from Gabes, while the calming greens, a nod to nature’s calm, are sourced from Sajnen. Every color present is true to nature, retaining its innate magnificence.

Craftsmanship in Every Detail
In an age dominated by manufactured materials, Artisraw emerges as a symbol of genuineness. Every mosaic piece mirrors Tunisia’s vast geological and cultural tapestry, hand-forged by craftsmen who perfectly blend age-old methods with today’s designs. Their adept hands mold and position each tiny fragment, ensuring the ancient artistry of Carthage and Rome remains palpable today.

More Than Just Decor
To own an Artisraw mosaic is to appreciate genuine art, to honor Tunisia’s storied past, and to recognize the timeless charm of nature. Explore our offerings and let your surroundings echo with stories carved in stone and history.

Tunisian Handicrafts: Esparto Grass Takes Center Stage – Halfa’s Authentic Journey to Our Homes

Tunisian Handicrafts: Esparto Grass Takes Center Stage – Halfa’s Authentic Journey to Our Homes

Tunisia, North Africa’s jewel, is known for more than just its captivating tourist destinations. It’s a realm infused with heritage, much of which is reflected in handcrafted items that are symbolic of its rich culture. Foremost among these artifacts are those crafted from the robust fibers of the Esparto Grass, locally and fondly known as Halfa.

In the high mountains of Tunisia’s central-west, Halfa, or as it’s internationally known, Esparto Grass (Stipa tenacissima) flourishes, offering its tenacious fibers to skilled hands that weave tales of tradition and craftsmanship.

From Mountain to Market:

Esparto Grass, or Halfa, is a hallmark of Tunisia, especially predominant in its dry terrains. Extracting its fibers is an art form itself, where leaves are masterfully rolled and plucked, safeguarding the seeds, thus ensuring nature’s cycle continues.

This weaving, performed dexterously by both men and women, is a labor of love and dedication. The resilient nature of Halfa fibers does take its toll, causing minor injuries to the artisans. Yet, these craftsmen persevere, translating their efforts into products that are functional and aesthetically alluring. Whether in Kasserine, producing baskets for olive oil, or Zriba, where intricate carpets and mats emerge, the adaptability of Halfa is on vivid display.

Halfa’s Modern Transformation:

While Halfa’s durability has been its historic selling point, today’s artisans have recognized its decorative prowess. They have pushed the boundaries of what can be crafted from this Esparto Grass, with creations like pendant lights, flower pots, and eclectic stools. Its naturally soft yellow shade presents artisans a canvas that’s ripe for innovation.

Kasserine offers a different palette, where creations pop with the colors of natural dyes on Halfa, bringing forth radiant baskets, boxes, and trays. The craft is hands-on, literally, as artisans use their fingers as looms, deftly weaving each strand.

Esparto Grass in Everyday Life:

Once harvested, the Esparto Grass or Halfa is readied through a process of drying, sorting, and occasional dyeing. Its sturdy fibers form the core, with the softer ones intricately woven in, resulting in designs as varied as they’re mesmerizing.

For many Tunisians, Halfa isn’t just an artifact—it’s embedded in their daily life. It’s the “hsira” furnishing homes, or the ever-present “koffa” basket synonymous with market visits. These creations, in their untouched beauty, honor the very essence of nature.

A Revival of Tradition:

A decade ago, the Halfa industry faced potential stagnation. But artisans, ever resilient, ushered in waves of innovation. The Esparto Grass fibers were refined, splashed with vibrant hues, and transformed into flat rugs like the “margoums” and “kilims.” This reinvigoration heralded a Halfa renaissance in the Tunisian market, a seamless blend of age-old tradition with contemporary flair.

To conclude, Tunisia’s Esparto Grass crafts, or Halfa, aren’t just products—they’re legacies. They epitomize a blend of history with modernity, ensuring this art form remains eternal in appeal.

ArtisRaw’s Journey of Transforming Raw Materials into Artisanal Masterpieces

ArtisRaw’s Journey of Transforming Raw Materials into Artisanal Masterpieces

The very first stones of ArtisRaw were built upon quality, sustainability, and the traditional craftsmanship of Tunisia. Our vision trespassed the mere creation of a company, – we opted at creating a platform that showcases the beautiful synergy between national heritage, artistic talent and natural materials.
At ArtisRaw, we’re not only manufacturers, but also storytellers. Our products, handcrafted from raw materials sourced directly from our home country, tell stories of ancient skill and wisdom inherited through generations. The main actors in our narratives are olive wood, organic cotton, palm leaves, cotton rope, pure pottery, natural wool, and high-quality mosaic. Each transferring its unique charm and adding its own character to our artwork.
Our team gathers passionate artisans and designers who have devoted themselves to preserving and enhancing this heritage. They are using and developing their refined skillset to create high-quality and beautiful artworks that combines cultural depth with the contemporary touch.
We have chosen these materials following our commitment to eco-friendly practices and our engagement into promoting sustainable growth. By focusing on raw, natural resources, we ensure minimal environmental impact and contribute to a greener future.
Our olive wood is responsibly sourced from local farms. It breathes life into beautifully textured and durable products. Organic cotton and natural wool are carefully handpicked and processed. Palm leaves, cotton rope, and mosaic are woven and placed with precision, resulting in products that carry a piece of Tunisia with them.
Pure pottery, another key material, showcases the traditional pottery skills of our artisans. Each piece, molded and painted by hand, is a testament to their patience and attention to details.
We strongly believe in the symbiotic relationship between nature and humans, a belief that is reflected in our business model and products. By integrating sustainability into our production process, we’re taking steps towards a balanced ecosystem and a more conscientious consumer culture.
At ArtisRaw, we offer more than just products. We offer a slice of history and culture, wrapped in the contemporary touch, packaged with care, and delivered with love to your doorstep. Join us on our journey as we continue to celebrate organic and natural raw materials and skilled hands, shaping a sustainable future and an eco-friendly living system.
Stay tuned for our next blog post where we’ll be taking a deep dive into the journey of each raw material from its natural state to the final art piece. Learn how each resource is transformed under the hands of our artisans, all in the service of creating sustainable and meaningful art.

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