ArtisRaw – Handmade in Tunisia, a leading manufacturer and exporter of premium olive wood handcrafted products, welcomed today the Tunisian Minister of Tourism, Mr. Sofiane Tekaya, to its headquarters in Sfax. The visit was attended by the Governor of Sfax, Mr. Mohamed Hajri, the Director General of the National Office of Handicrafts, Ms. Leila Msellati, along with several industry experts and senior officials.

During his tour of the facility, Minister Tekaya was introduced to ArtisRaw’s advanced techniques and artisanal craftsmanship, spanning from digital design and 3D modeling to manual production, finishing, and packaging tailored for international markets.

Minister Tekaya praised ArtisRaw as a standout example of digital innovation in Tunisia’s traditional crafts sector, commending the brand’s commitment to global quality standards and its ability to deliver distinctive, high-value products that elevate Tunisia’s international reputation.

ArtisRaw distinguishes itself through several key competitive advantages, including:

• Preliminary Approval for ISO 9001:2015 Certification: ArtisRaw is the first Tunisian olive wood craft manufacturer to receive this recognition, underscoring its full compliance with international quality standards.
• “Zero Non-Conformity” Policy: A rigorous commitment to flawless final products with no defects or inconsistencies.
• Digital Innovation and Full Traceability: Use of advanced digital technologies to ensure end-to-end transparency across the production and supply chain.
• Export Under a Unified Brand Identity: Strengthening the global presence of Tunisian craftsmanship through the powerful and cohesive brand, ArtisRaw – Handmade in Tunisia.
• Sustainability and Environmental Responsibility: Sourcing olive wood from sustainable origins, with full compliance with the European Union’s EUDR regulations.

The ArtisRaw management team expressed their deep appreciation for this official visit, which they view as a strong vote of confidence from both the government and consumers. In a statement, they said:
“We are committed to delivering products that blend superior craftsmanship with cutting-edge technology, continuously focusing on innovation and quality to satisfy our clients and enhance Tunisia’s image on the global stage.”

It is worth noting that, according to the Tunisian National Office of Handicrafts, olive wood exports accounted for approximately 46% of Tunisia’s total handicraft exports in 2023, amounting to around 69 million TND—underscoring the sector’s significant economic role.

Las Vegas Comes Alive: A Memorable Presence at ASD Market Week

The Las Vegas Convention Center was abuzz this August, despite the storm clouds overhead. Even as gusty winds and rain lashed the city, inside the convention center, it was all about business, networking, and discovery. Within this dynamic environment was our booth, W11930, located strategically in the West Hall’s Gourmet and Gift Section. The storm outside seemed to do little to dampen the spirits of attendees. Many people walked around and came to our booth, drawn by what Tunisian products looked like.

Big Deals and Bigger Opportunities

Three days might seem like a short span. Yet, when at ASD Market Week, every moment counts. Over these days, we achieved significant milestones. We successfully closed deals with three major U.S. distributors. These weren’t just agreements on paper but a testament to the potential and quality of our products. Yet, that was just the tip of the iceberg. The number of inquiries we receiving was impressive. Each query represented a potential partnership, a new market, or an opportunity to further our brand’s reach. While these are currently under evaluation, the interest they signify is undeniable. To top it off, the visit from our partner in Houston highlighted the day. Their presence was a nod to our shared goals and mutual growth in the industry.

Elixir: Our New Special Brand

One could argue that the most shining moment of our participation was the introduction of “Elixir,” our latest olive oil brand. Handcrafted and embodying the essence of Tunisia, “Elixir” reflects the efforts of dedicated farmers, and the history and impact of a rich heritage. Those who sampled it enjoyed its natural taste, aroma, and authenticity. The reactions were unanimous: it was a hit. But alongside “Elixir”, our range of products, all handmade from Tunisia’s natural raw materials, also caught the eye. Be it the texture, the design, or the story behind each product, attendees were keen to learn, understand, and, most importantly, be a part of the narrative.

As the event concluded, it was clear that our participation at the ASD Market Week wasn’t just about showcasing products. It was about forging relationships, understanding market dynamics, and reinforcing our commitment to quality and authenticity. The storm outside might have been fierce, but inside, the energy, enthusiasm, and business spirit were unyielding.

Conclusion

In retrospect, we wish to extend our heartfelt gratitude to everyone—partners, visitors, and the ASD team. Your interest, feedback, and belief in our products reinforce our purpose. As we look ahead, these three days serve as a reminder of our journey so far and the exciting path that lies ahead. Here’s to many more events, connections, and stories in the future.

We are delighted to announce that ArtisRaw has been recognized by LUX Life Magazine as Tunisia’s Best Handcrafted Wooden Products Company for the year 2022.

At ArtisRaw, every product tells a story of neat craftsmanship and dedication. Rooted in Tunisia’s rich heritage, we are passionate about transforming raw materials into unique products.

Our offerings, handcrafted from Tunisian raw materials like olive wood, ceramics, natural wool, palm leaves, esparto grass, jute and cotton rope, juncus, high-quality natural stones, and cotton linens, are a true testament to our commitment to quality and authenticity.

 This accolade from LUX Life Magazine, a respected global luxury lifestyle magazine, is not just an acknowledgment of our unmatched craftsmanship but also a recognition of our tireless efforts to promote sustainable and authentic Tunisian handcrafts.

“Our goal has always been to showcase the beauty and resilience of Tunisian raw materials while staying true to our roots,” said ArtisRaw’s SEO Bilel Cherif. “Receiving this honor validates our commitment to excellence and motivates us to set the bar even higher.”

We extend our heartfelt gratitude to LUX Life Magazine for this esteemed recognition and to our loyal customers for their unwavering support. This award further fuels our passion, and we are excited about the journey ahead. To explore our award-winning collection, we invite you to visit our website and discover the true essence of Tunisian craftsmanship.